LP Score Basic

Findability (F)

This vector measures how easily you can find your Ideal Customer (ICP). A high score means your customer is concentrated and easy to target, drastically reducing acquisition costs.

Invisible(Score: 2)

Untrackable ICP, e.g., 'Lonely people'.

Scattered(Score: 4)

Some digital/geo patterns, but widely dispersed.

Clustered(Score: 6)

Moderate concentration, e.g., 'Healthtech'.

Targetable(Score: 8)

High concentration on specific platforms, e.g., 'Marketers'.

Hyper-Specific(Score: 10)

Extremely easy to find and reach, e.g., 'Dentists'.

Volume (V)

This vector measures the total market size and demand. A high score means a large number of people have this problem, which is essential for scaling the business.

Ultra Niche(Score: 1)

Hobby market. (TAM < $10M)

Small Niche(Score: 3)

Viable for a solo/small team. (TAM $50M - $100M)

Medium Market(Score: 5)

Strong business potential. (TAM $500M - $1B)

Large Market(Score: 7)

VC-scalable potential. (TAM $5B - $10B)

Massive Market(Score: 10)

Global-scale problem. (TAM > $100B)

Recurrence (R)

This vector measures how often the problem occurs. High recurrence is the foundation of predictable revenue models (like subscriptions) and separates sustainable businesses from one-off sales.

One-Time(Score: 1)

Happens once per customer, e.g., 'Wedding Planning'.

Occasional(Score: 3)

Quarterly or Annually, e.g., 'Tax Filing'.

Monthly(Score: 5)

Predictable monthly cycle, e.g., 'Payroll', 'Invoicing'.

Weekly(Score: 7)

Part of a weekly workflow, e.g., 'Team Reports'.

Daily / Constant(Score: 10)

Chronic, always-on problem, e.g., 'Team Chat'.

LeanToken

Lucrative Problem Score

Basic LP Score

Key Insight